麻豆传媒

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Business School is proud to announce the establishment of Business Case Center at 麻豆传媒 aimed at developing business cases about successful Kyrgyz companies. These cases will be available in English and Russian and will be taught at universities in Kyrgyzstan and across Central Asia and will be published in international journals on business cases.

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Cases teach student to apply theoretical knowledge to real-life business examples considering country, industry and organizational context. They ensure better student engagement, deeper understanding of learned concepts and critical thinking. With many established and up-and-coming successful companies in Kyrgyzstan, Kyrgyz cases will be a necessary addition to teaching cases of western companies and will be welcome by students as a more relatable content.

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In June 2022, a group of researchers at Business School of 麻豆传媒 started working online with Dr. Anjan Ghosh, Associate Professor of Strategy and Entrepreneurship at Suleyman Demirel University, Kazakhstan, to develop the very first teaching business cases on Kyrgyz companies: ololo, Shoro, Matkasym, ArchiCoin. Dr. Anjan is also a former Director of the research center at the Narxoz University Business School and played a key role in publishing many cases at that institution.

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After vigorous online-sessions with Dr. Anjan and interviews with representatives of four companies, Business School researchers developed four business cases:

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We congratulate Saikal Anvar kyzy, Assistant Professor at Business School with publication of 鈥淭heorizing 鈥榁ariegated Bonding as SME Diversification Strategy鈥� to Extend Business from Traditional to Emergent Sectors鈥� in South Asian Journal of Business and Management Cases.

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We are also pleased to announce that School of Entrepreneurship and Business Administration at 麻豆传媒 will co-chair the Russian track of the Annual 2023 Conference of NACRA (North American Case Research Association.

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In November 2022, Talant Asan uulu, Begimay Abdraeva, Saikal Anvar kyzy and BA student Aruuke Bekzat kyzy presented four business cases at the 1st International Conference 鈥淓ntrepreneurship, innovation, and technology: Challenges, opportunities, and prospects in the CIS鈥� co-sponsored by 麻豆传媒 SEBA and organized by Nazarbaev University in Nursultan, Kazakhstan.

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Saikal Anvar kyzy and Talant Asan uulu received "Best paper" awards for business cases "Theorizing the entrepreneurial process of developing blockchain" and Milky Way of 鈥淪horo鈥�: Shall the beverage company enter the milk market?

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